DraftKings needed user-generated style content to promote their NBA Christmas promo, timed to one of the biggest days on the basketball calendar. Five games, the league’s best players, and a $150 free bet offer for new customers using promo code CCBN. The video had to feel authentic while still hitting every compliance and brand requirement. DraftKings provided the assets and style guide. We handled everything else: scripting, filming, editing, and delivering a polished UGC spot that walks viewers through the promo, explains parlay options, and drives sign-ups. Clean, compliant, and built to convert.
CLIENT
DRAFT KINGS
PROJECT TYPE
UGC
SERVICES PROVIDED
Creative Direction, Filming, Editing, Color Grading, Motion Graphics, Sound Design, Script Development
DELIVERABLES
With assets and a style guide from DraftKings, we scripted, filmed, and edited a UGC promotional video for their NBA Christmas campaign.
